How we built a Virtual Reality app for the Economist

Sam Applebee
Kickpush design
Published in
1 min readFeb 13, 2017

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The growing trend around virtual reality is an opportunity for VR content creators and UX/UI designers to write a new set of rules that could change the way future generations curate and consume immersive content.

Back in November we were invited to speak at Interact London 2016. Here’s the blurb and video from the event.

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Leading VR studio Visualise has recently collaborated with digital product designers Kickpush to begin this exploration, working on the development of a new VR app for The Economist.

Head of VR, William McMaster will offer insights into how Visualise applied their VR expertise to design the experience and while Kickpush Co-Founders Alex Deruette and Sam Applebee share their process of applying traditional UI/UX ideas to a VR canvas.

Download the The Economist VR now: available for GearVR, iOS and Android.

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